Profile · Vol. 01Senior Full-Stack Developer · Tel Aviv

Marc Friedman.

Freelance full stack developer and designer based in Tel Aviv, Israel — building websites that bring in customers, not just compliments.

Full stack developer Tel Aviv · Web developer Israel · Remote worldwide

01The Story

Six years of shipping the uncompromising version.

I'm Marc — a senior web developer and freelance full stack developer based in Tel Aviv, Israel. I design and build websites that bring in customers, not just compliments. Over the past 6 years, as a full stack web developer working hands-on with React, Next.js, Node, and Postgres, I've shipped 50+ projects for startups, agencies, and brands across the US, Europe, and Africa.

Every one of them was designed, coded, and launched by me personally. As a fullstack developer covering design, frontend, backend, and DevOps in one set of hands, I'm the rare fullstack web developer who actually ships the brand identity too. No handoffs. No junior devs. No project managers playing telephone — just one web developer in Israel, focused on your build.

06Years Shipping
50+Projects Delivered
03Continents Served
100%Built by One Person
InterludeClients · Three Continents

Clients where the sun rises.

Shipped from — and to — US, Europe, and Africa. Time zones sort themselves out. Good work travels.

  • New York
    USA
  • Washington D.C.
    USA
  • Miami
    USA
  • Los Angeles
    USA
  • Tel Aviv
    Israel
  • London
    UK
  • Paris
    France
  • Cape Town
    South Africa
  • Nairobi
    Kenya
02In Their Words

Most clients come to me saying one of these six things.

Our website looks like it was built in 2018 and we're embarrassed to send people there.

We're getting traffic but nobody's filling out the contact form.

Our site takes forever to load and we're losing people before they even see what we do.

We're copy-pasting data between 4 different tools and it's eating our week.

I know what I want but I can't explain it to a developer.

We've spent money on marketing but have no idea what's working.

If any of those sound familiar — that's where I come in. I don't just build websites, I fix the problems that are quietly costing you customers.

03Proof, Not Percentages

Self-assigned 95% is a lie. These are the receipts.

A. Design

UI/UX Design

50+ interfaces shipped to production

Design Systems

Built from scratch for Binns Media, Untapped Africa + 8 others

Prototyping

Figma-to-code workflow on every project since 2020

B. Development

React / Next.js

Primary stack for 40+ production sites

TypeScript

Used on every project since 2023

Node.js

Built 15+ APIs and backends

PostgreSQL

Production databases for SaaS and B2B platforms

04The Process

Four chapters. Same rhythm, every project.

I.

Discover

Understanding your business goals, challenges, and market position before any pixels move.

  • —In-depth stakeholder interviews
  • —Market & competitive analysis
  • —User research with real customers
  • —Actionable competitive audit

“Marc asked questions about our business that our last agency never thought to ask.”

— Omar Turner · Binns Media

II.

Define

Translating research insights into clear strategies, deliverables, and measurable targets.

  • —Strategic roadmap with KPIs
  • —User personas based on research
  • —IA optimized for conversion
  • —Scalable technical requirements

“He turned our half-formed ideas into a plan we could actually execute on.”

— Dinesh Varahni · Varahni Group

III.

Design

Creating intuitive interfaces and seamless user experiences grounded in the strategy.

  • —Data-driven wireframing
  • —Conversion-focused UI design
  • —Interactive prototyping
  • —Documented design system

“The first mockup was closer to what we wanted than three months of work with a previous designer.”

— AutoMarginX Team

IV.

Develop

Shipping robust, scalable, measurable solutions using modern technologies.

  • —SEO-optimized frontend development
  • —Secure backend integration
  • —Lighthouse scores in the 90s
  • —Comprehensive testing & QA

“Our site went from failing Core Web Vitals to a 98 Lighthouse score. Leads doubled in the first month.”

— Paving Leads

05Off the Clock

Beyond the screen.

When I'm not shipping websites, I'm usually hiking somewhere in the Galilee, hunting for the best coffee in Tel Aviv, or helping junior designers build their first portfolios.

I've mentored 20+ designers and contributed to open-source projects that other developers actually use.

  • TrailsUpper Galilee · weekly
  • CoffeeCafelix · Streetwise · Aroma roaster hunt
  • Mentoring20+ junior designers, 1:1
  • Open SourceContributing to tools devs actually use
Marc at work
Off the clock · 2026Tel Aviv
ColophonThe End.

Let's make
something real.

Book a Free Strategy CallSee the Work
Profile · Vol. 01Issue: 2026Marc FriedmanThanks for reading.