Service · Vol. 07
Marc Friedman
Est. 2018
Service · SEO Content & Layout

Conversion-FirstSEO.

Pages structured for search engines AND humans. Content that ranks because it actually answers the query, layouts that convert because they don't make visitors think.

Taking bookings, NowContent + structure98 LighthouseSchema.orgStart a project
01Who it's for

If your traffic isn't converting.

Most pages either rank without converting or convert without ranking. Both leave money on the table.

We rank for the keywords but visitors leave without doing anything.

Our content reads great but Google won't surface it.

We have 200 blog posts and one of them gets 80% of the traffic.

I keep being told to just write more content but nothing's working.

02What you get

A page that does both jobs.

01

Search-intent content audit

Every page mapped to a real query, intent type (informational / commercial / navigational), and conversion goal. No more 'we should write about this' guesses.

02

Conversion-first layout

Page structure designed around the action you want, not the template you started with. Hero, proof, objection-handling, CTA in the right order for the intent.

03

On-page SEO done properly

Title tags, meta, headings, schema, internal linking, image alts. Boring. Critical. Done correctly the first time.

04

Performance as a ranking signal

Sub-2-second load times, perfect Core Web Vitals. Google rewards speed directly, and visitors stop bouncing.

03The Process

From keyword to conversion.

I.

Audit

Existing content + analytics + Search Console. What's ranking, what's converting, what's costing you both.

  • Search Console deep-dive
  • Page-level conversion tracking
  • Competitive SERP analysis
  • Topical gap report
II.

Architect

Map every page to one query, one intent, one goal. Design the URL structure, internal linking, and content hierarchy that supports it.

  • Page → query mapping
  • Site architecture
  • Internal linking plan
  • Schema strategy
III.

Write + Build

Content that answers the query at the depth Google rewards, in a layout that converts the visitor.

  • Long-form content
  • Conversion-focused layouts
  • Hand-coded React components
  • Inline schema markup
IV.

Measure

Monthly performance review across rankings + conversions. Iterate on the pages that move.

  • Ranking + traffic deltas
  • Conversion rate per page
  • Core Web Vitals
  • Quarterly content roadmap
08 / 12Continue · More services
01 · B2BService

B2B Web Design

A B2B web design agency building React & Next.js sites that generate qualified leads and drive pipeline.

  • Lead-gen focused
  • Custom React + Next.js
  • 50+ across 3 continents
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02 · BuildService

Web Development

Custom-coded React sites that load in under 2 seconds, rank on Google, and convert.

  • React + Next.js
  • CMS + integrations
  • 4–12 week builds
Open service
03 · DesignService

UI/UX Design

Interfaces grounded in research, built to move the number that actually matters.

  • Research → wireframe → ship
  • Conversion-focused
  • A11y AA
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04 · SystemsService

Design Systems

Tokens, components, documentation. The opinionated rules that keep a product consistent.

  • Audit → tokens → ship
  • Storybook + docs
  • OSS-friendly
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05 · LaunchService

Startup MVP

Ship the product that proves your thesis, fast. Built to raise, win first users, or kill an idea.

  • 30-day launches
  • Investor-ready
  • Founder-built
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06 · AIService

AI Integration

Real AI in real products, not demos. Measurable outcomes, production-ready architecture.

  • LLM + RAG + agents
  • Evals + guardrails
  • Anthropic / OpenAI
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07 · SecurityService

Cybersecurity UX

Security baked into the product, not bolted on after a breach. SOC dashboards, auth, access control.

  • OWASP-aware
  • SOC-grade UX
  • Pen-test friendly
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08 · SEOService

SEO Content & Layout

Pages structured for search engines AND humans, content that ranks because it answers, layouts that convert.

  • On-page SEO
  • Conversion layouts
  • Schema.org
Open service
09 · Answer EnginesService

AEO

Get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. Structured content AI engines can extract.

  • ChatGPT + Perplexity
  • Schema-first
  • Citation tracking
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10 · Generative SearchService

GEO

Show up inside AI-generated answers across LLMs. The new SEO playbook for an AI-first search era.

  • LLM-first content
  • Brand-as-entity
  • Cross-engine tracking
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11 · LocalService

Local SEO

Dominate Google Maps, win the Local 3-Pack, turn your Google Business Profile into your best landing page.

  • GBP optimisation
  • Local 3-Pack
  • NAP + reviews
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12 · CareService

Maintenance & Hosting

Your site kept fast, secure, and online, by the same person who built it. Cloudflare-grade hosting handled.

  • Same-day fixes
  • Cloudflare hosting
  • Monthly perf report
Open service

, 08 / 12

SEO Content & Layout

ColophonStart here.

Stop writing
for nobody.

Book a call, I'll audit one of your pages live and show you what's ranking, what's converting, and what's wasting effort.

Service · Vol. 01Issue: 2026Marc FriedmanThanks for reading.