Service · Vol. 01
Marc Friedman
Est. 2018
Service · Custom Website Development

CustomWebsites.

Built on React and Next.js, SEO-friendly websites that load in under 2 seconds, rank on Google, and turn strangers into customers. 50+ shipped.

Taking bookings, Now4–12 week builds50+ shippedReact · Next.js · NodeStart a project
01Who it's for

If your site looks like it was built in 2018.

Most clients arrive with one of these frustrations. If any of these land, we should talk.

We're getting traffic but nobody's filling out the contact form.

Our site takes forever to load and we're losing people before they even see what we do.

We spent $30k with an agency and ended up with a template and a CMS I can't edit.

I want something that actually represents the quality of my business.

02What you get

Three ways to work together.

Most projects fit into one of these three packages. Not sure which is right? Book a call and we'll scope it together in 30 minutes.

Package 01

Landing Page

Perfect for testing a new offer, launching a campaign, or replacing a page that isn't converting. A single, focused page designed to do ONE thing, get the visitor to take action. SEO-optimized, fast as hell, delivered in 2 weeks.

Package 02

Business Website

Your full online presence, built from scratch. 5–7 custom pages designed to walk visitors from 'who is this?' to 'I need to work with them.' Includes a blog, a CMS, and a performance score your competitors will envy. 4–6 weeks.

Package 03

Custom Web App

For when a website isn't enough and you need software. Think booking systems, dashboards, internal tools, member portals. Custom-built to replace the 4 spreadsheets and 3 subscriptions you're currently duct-taping together. 8–12 weeks.

03The Process

Four chapters. Same rhythm, every build.

I.

Discover

I dig into your business, your competitors, and your customers before writing a single line of code. Most developers skip this. That's why most websites don't convert.

  • Stakeholder interviews
  • Competitive audit
  • User + analytics review
  • Conversion opportunity map
II.

Design

High-fidelity mockups of every screen, every state. You sign off before a single line of code is written.

  • Figma design system
  • Desktop + mobile mockups
  • Interactive prototype
  • Copy direction
III.

Build

Clean, hand-written React, fast load times and search-ready, server-rendered HTML from the first commit. Weekly demo links so you're never in the dark.

  • Hand-coded components
  • Core Web Vitals in the 90s
  • CMS wired up if needed
  • Weekly progress demos
IV.

Launch

I handle hosting, DNS, analytics, and monitoring. Then I stick around for 30 days to make sure nothing breaks.

  • Performance + SEO audit
  • Analytics + CRM wired
  • Launch day QA
  • 30 days of post-launch care
04Proof

The receipts, not the promises.

Marc Friedman, full-stack designer and developer

Built by Marc Friedman

Senior full-stack designer & developer based in Tel Aviv, six years shipping React & Next.js. Every project runs from discovery to launch under one set of hands: no agency handoff, no offshore team.

50+
Sites Shipped
98
Lighthouse Score avg
<2s
Load Time
30d
Post-Launch Care
★★★★★
Marc was able to execute the vision perfectly. He's big on communication and dedicates his time to the client, ensuring you're completely satisfied at each step. I highly recommend Marc to anyone who needs a web developer who can execute on a vision and deliver a professional finished product.
Omar Turner
CEO, Binns Media Group · New York
★★★★★
Marc is an incredible ally, highly responsive with quick solutions as he built our landing page. This was a high-stakes project that did not lend itself to a template. Marc is that rare creative who excels at design AND wordsmithing. The real deal.
Bradley Thompson
Marketing Director
★★★★★
Marc is an absolute winner. No limits to his depth of expertise, unwavering customer service, and the quality and creativity of his product. Highly recommend working with Marc.
Darren Youngleson
Serial Entrepreneur
05Specialties

Engineering and SEO, built as one discipline.

Most teams treat SEO and engineering as separate phases. I build them together, search-readiness is part of the architecture, not a checklist bolted on after the site is done.

01

SEO at the code level

Server-rendered HTML, semantic markup, structured data, canonicals and sitemaps, shipped from the first commit, not bolted on after launch.

02

Performance budgets

Static export where it fits, SSR where it counts. Core Web Vitals in the green before a site goes live, not after a client complains it feels slow.

03

Hand-coded, no builder bloat

React 18, Next.js 15 App Router, TypeScript, Tailwind. Every component is built for your business, never lifted from a page-builder template your competitors also use.

02 / 12Continue · More services
01 · B2BService

B2B Web Design

A B2B web design agency building React & Next.js sites that generate qualified leads and drive pipeline.

  • Lead-gen focused
  • Custom React + Next.js
  • 50+ across 3 continents
Open service
02 · BuildService

Web Development

Custom-coded React sites that load in under 2 seconds, rank on Google, and convert.

  • React + Next.js
  • CMS + integrations
  • 4–12 week builds
Open service
03 · DesignService

UI/UX Design

Interfaces grounded in research, built to move the number that actually matters.

  • Research → wireframe → ship
  • Conversion-focused
  • A11y AA
Open service
04 · SystemsService

Design Systems

Tokens, components, documentation. The opinionated rules that keep a product consistent.

  • Audit → tokens → ship
  • Storybook + docs
  • OSS-friendly
Open service
05 · LaunchService

Startup MVP

Ship the product that proves your thesis, fast. Built to raise, win first users, or kill an idea.

  • 30-day launches
  • Investor-ready
  • Founder-built
Open service
06 · AIService

AI Integration

Real AI in real products, not demos. Measurable outcomes, production-ready architecture.

  • LLM + RAG + agents
  • Evals + guardrails
  • Anthropic / OpenAI
Open service
07 · SecurityService

Cybersecurity UX

Security baked into the product, not bolted on after a breach. SOC dashboards, auth, access control.

  • OWASP-aware
  • SOC-grade UX
  • Pen-test friendly
Open service
08 · SEOService

SEO Content & Layout

Pages structured for search engines AND humans, content that ranks because it answers, layouts that convert.

  • On-page SEO
  • Conversion layouts
  • Schema.org
Open service
09 · Answer EnginesService

AEO

Get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. Structured content AI engines can extract.

  • ChatGPT + Perplexity
  • Schema-first
  • Citation tracking
Open service
10 · Generative SearchService

GEO

Show up inside AI-generated answers across LLMs. The new SEO playbook for an AI-first search era.

  • LLM-first content
  • Brand-as-entity
  • Cross-engine tracking
Open service
11 · LocalService

Local SEO

Dominate Google Maps, win the Local 3-Pack, turn your Google Business Profile into your best landing page.

  • GBP optimisation
  • Local 3-Pack
  • NAP + reviews
Open service
12 · CareService

Maintenance & Hosting

Your site kept fast, secure, and online, by the same person who built it. Cloudflare-grade hosting handled.

  • Same-day fixes
  • Cloudflare hosting
  • Monthly perf report
Open service

, 02 / 12

Web Development

ColophonStart here.

Let's ship something
your competitors will resent.

Book 30 minutes, I'll audit your current site live on the call and show you exactly what's costing you customers.

Service · Vol. 01Issue: 2026Marc FriedmanThanks for reading.