Est. 2018
A B2B Web Design Agency That DrivesPipeline.
A good-looking site is worthless if it generates no leads. We build custom React & Next.js sites for B2B companies in the US and Europe that turn traffic into qualified pipeline, 50+ projects across 3 continents.
Results, not aesthetics.
Marc Friedman Design Agency is a professional web design company for B2B businesses. Too many B2B companies have a website that wins internal approval but fails to attract real clients. When no one converts, the lost revenue adds up at every stage of the funnel, and the average B2B site converts just 2.4–3.5%.
Based in Tel Aviv and working across three continents, this B2B web design agency, and B2B creative agency, combines strategic design, UX for complex B2B buying journeys, brand integration, and technical depth. From B2B website design through full redesign, we build sites that turn traffic into pipeline.
No templates, no WordPress themes, no page builders. Every site is a custom build in React and Next.js, designed around your conversion goals and your buyers.
What sets our B2B web design services apart.
Custom B2B design, built to convert
Every decision is grounded in data. 75% of users judge a company’s credibility by its website, and 42% leave sites with poor functionality. Our design and development handles both, building user-friendly sites that convert enterprise buyers, not just impress the boardroom.
B2B website redesign that fixes underperformers
A redesign isn’t a new coat of paint. We audit your conversion bottlenecks, restructure the information architecture, and rebuild with conversion-rate optimization, wired into the business systems your data already lives in. A well-designed site can raise lead quantity by up to 400%.
B2B development in React and Next.js
We use modern frameworks that deliver superior Core Web Vitals, faster loads, and a stronger SEO foundation. A one-second speed improvement lifts conversions around 7%, the difference between winning and losing the click.
UX that guides the whole buying committee
B2B purchases involve multiple stakeholders. Our UX structures every page around the buyer’s journey, simplifying complex information so different roles can navigate it. 68% of B2B leads come through high-converting landing pages; we apply that rigor to every page.
Brand identity that earns trust
Credibility isn’t optional in B2B. A professional site builds authority and states your value proposition clearly. We build your brand into every interaction so buyers feel confident before they ever pick up the phone.
How our B2B web design process works.
Discovery & Strategy
Every project starts with a deep dive into your goals, audience, and competitors. We review your current site to find exactly where prospects drop off, define what a qualified lead means for your business, map the buyer journey, and set real targets for traffic, leads, and conversion, before design begins. Agencies that skip this ship sites that look great and just sit there. We do the work.
Design & User Experience
Once strategy is set, we craft conversion-driven designs that speak to your B2B audience. We build wireframes and prototypes that streamline the flow, prioritize your content, and make navigation obvious. 80% of B2B buyers use mobile for work, so responsive web design isn’t up for debate. Trust signals like testimonials and case studies go where they move the needle.
Build & Launch
We build from the ground up in React and Next.js, no templates, no unnecessary plugins, for a site that flies. Launch includes thorough cross-device testing, security verification, page-speed work, and every SEO foundation: schema markup, metadata, URL architecture, and sitemap generation.
Optimize & Scale
Launch doesn’t mean done. We watch traffic, bounce rate, session duration, and conversion rate, then keep tuning with analytics and user-behavior data. Post-launch measurement, testing, and content adjustments make sure your lead generation keeps growing alongside the business.
What sets our B2B web design agency apart.
Most agencies focus on making things look good. We focus on making the phone ring, an outcome-focused B2B approach built on clarity, not complexity.
No templates, no WordPress themes
We build every B2B site from scratch, around each client’s exact sales process. Off-the-shelf themes are technical debt that slows you down and forces your conversion paths into a generic mold. Custom builds give you full control over how users interact, what you say, and how fast it loads. As a specialized development agency and design partner, we handle B2B website design, B2B web development, and B2B website development around your exact sales process.
Tel Aviv-based, global reach
We serve US and European B2B companies from our studio in Tel Aviv. 50+ projects across three continents means we know how to communicate complex services across markets, time zones, and industries, including for firms in places like San Francisco where agency costs run far higher.
Proven results, not vague promises
Our clients have earned #1 Google rankings, 300% traffic increases, and 250% engagement lifts. These aren’t hypotheticals, they’re measured outcomes from real projects, tracked and verified.
Strategy over decoration
We don’t start with fonts and colors. We start with your sales process, your competitive positioning, and your revenue targets. Design follows strategy, not the other way around, and that drives business growth, not just visual polish.
Results that say it all.
Industry benchmarks tell the same story as our own client data. B2B manufacturers that invest in a proper redesign see dramatic gains: one company saw a 1,400% jump in web traffic and 120+ leads in 90 days where it previously earned about one lead a month; another saw a 105% increase in organic traffic and a 47% drop in bounce rate within 90 days of relaunch. When engagement goes up, so does the pipeline.
Paving Leads
Failing Core Web Vitals → 98 Lighthouse. Organic leads doubled in month one.
Binns Media Group
Production house → streaming-grade platform. React, TypeScript, Postgres.
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Untapped Africa
Mission-first platform. 250% engagement lift across eight countries.
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iLight Care
Brand, site, and MVP. Founder went vision-to-investor-ready in six weeks.
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Google, Clutch & LinkedIn
Now on YouTube.
Teardowns, build-alongs, and behind-the-scenes from the studio. New videos weekly.
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No agency handoff. No offshore team.
Senior full-stack designer and developer based in Tel Aviv, working with B2B companies across the US and Europe. Every project runs from discovery to launch under one set of hands, so the strategy, the design, and the code all agree.
That’s how you get a site that looks the part and performs, custom-coded, fast, and built around your exact sales process rather than a template your competitors also use.
B2B industries we serve.
Our B2B web design business pairs web design with related digital marketing services wherever it supports performance. A specialized B2B website design agency drives higher-quality leads because it understands the purchasing dynamics, terminology, and trust signals of each vertical, which strengthens the marketing services outcomes in each one.
Dental practices & DSOs
Complex services, multiple locations, and patients who research for weeks before booking an appointment. We drive appointment volume and support lead nurturing through the patient decision.
Industrial & manufacturing
Technical products, long sales cycles, and buyers who want spec sheets, case studies, and proof before they contact sales. We make that complexity work for you.
Roofing & commercial services
High-value work where local visibility and credibility decide who gets the call. We get these businesses dominating their markets online.
Media & publishing
Content-heavy environments that demand performance at scale. Our Next.js architecture handles high-volume pages without giving up speed or engagement.
Home & property services
Competitive local markets where a well-designed site is the difference between 50 leads a month and struggling to get 5.
Why custom Next.js beats templates for B2B lead generation.
Template sites can’t compete with custom development for B2B conversion. Here is why React and Next.js is the foundation, and why it matters to your bottom line.
| Metric | Next.js | WordPress |
|---|---|---|
| Largest Contentful Paint (LCP) | ~0.9s | ~2.8s |
| Interaction to Next Paint (INP) | ~120ms | ~320ms |
| Cumulative Layout Shift (CLS) | ~0.02 | ~0.12 |
Those aren’t marginal differences. They feed directly into how Google evaluates and ranks your site, and our Next.js architecture delivers secure, scalable, fast, and mobile-friendly without the plugin bloat.
Custom conversion paths
Templates force your buyer journey into a pre-built layout. Custom development builds the path around your specific B2B sales process, from first visit through to the contact form.
Advanced SEO & AI search
Server-side rendering, static generation, automatic sitemaps, and granular metadata are built in. That clean, semantic structure is also what wins in answer engine optimization and generative engine optimization, the AI-powered search paradigms. Our B2B web development and B2B website development services make that optimization cleaner than any template-based alternative.
Scalable architecture
More pages, more traffic, more languages: modular components and serverless functions scale without piling up the technical debt template sites accumulate.
Enhanced security
No plugin ecosystem means a far smaller attack surface than WordPress. Security verification is simpler and the result is verified and enterprise-level reliable.
Got questions?
The most common things B2B clients ask before we kick off. Don't see yours? Just ask.
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B2B web design typically runs $3k to $6k per month depending on scope, complexity, and ongoing optimization, whether you’re hiring a web design agency, a web development company, or a B2B website design company. We scope every engagement around your revenue targets rather than billing hours. A one-second speed improvement can lift conversions ~7%, and a well-structured site can raise lead quantity by up to 400%; weighed against those returns, a properly designed B2B site justifies the investment.
B2B Web Design
A B2B web design agency building React & Next.js sites that generate qualified leads and drive pipeline.
- –Lead-gen focused
- –Custom React + Next.js
- –50+ across 3 continents
Web Development
Custom-coded React sites that load in under 2 seconds, rank on Google, and convert.
- –React + Next.js
- –CMS + integrations
- –4–12 week builds
UI/UX Design
Interfaces grounded in research, built to move the number that actually matters.
- –Research → wireframe → ship
- –Conversion-focused
- –A11y AA
Design Systems
Tokens, components, documentation. The opinionated rules that keep a product consistent.
- –Audit → tokens → ship
- –Storybook + docs
- –OSS-friendly
Startup MVP
Ship the product that proves your thesis, fast. Built to raise, win first users, or kill an idea.
- –30-day launches
- –Investor-ready
- –Founder-built
AI Integration
Real AI in real products, not demos. Measurable outcomes, production-ready architecture.
- –LLM + RAG + agents
- –Evals + guardrails
- –Anthropic / OpenAI
Cybersecurity UX
Security baked into the product, not bolted on after a breach. SOC dashboards, auth, access control.
- –OWASP-aware
- –SOC-grade UX
- –Pen-test friendly
SEO Content & Layout
Pages structured for search engines AND humans, content that ranks because it answers, layouts that convert.
- –On-page SEO
- –Conversion layouts
- –Schema.org
AEO
Get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. Structured content AI engines can extract.
- –ChatGPT + Perplexity
- –Schema-first
- –Citation tracking
GEO
Show up inside AI-generated answers across LLMs. The new SEO playbook for an AI-first search era.
- –LLM-first content
- –Brand-as-entity
- –Cross-engine tracking
Local SEO
Dominate Google Maps, win the Local 3-Pack, turn your Google Business Profile into your best landing page.
- –GBP optimisation
- –Local 3-Pack
- –NAP + reviews
Maintenance & Hosting
Your site kept fast, secure, and online, by the same person who built it. Cloudflare-grade hosting handled.
- –Same-day fixes
- –Cloudflare hosting
- –Monthly perf report
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B2B Web Design
Turn your B2B website into
your best salesperson.
Your website should be your number one sales tool. If it isn’t generating leads, the problem usually isn’t your market, it’s your website. As your design partner and web development partner, we deliver custom B2B web design that boosts credibility, establishes your brand authority, and clarifies your value proposition. Book a call and we’ll audit your current site, no strings, no upselling.