Service · Vol. 10
Marc Friedman
Est. 2018
Service · Local SEO & Google Business

LocalSEO.

Dominate Google Maps, win the Local 3-Pack, and turn your Google Business Profile into the most productive page on your business. Real local visibility for service-area businesses.

Start a projectSee related work
Taking bookings, NowGoogle Business ProfileLocal 3-PackCitations + ReviewsStart a project
01Who it's for

If you serve a real area.

Service businesses live and die in the Local 3-Pack. If you're not there, your competitors are answering the call.

Customers can't find us on Google Maps.

Our competitor is somehow always above us in the Local 3-Pack.

We have 100 reviews but they never show up in search.

Half our locations have outdated info on Google.

02What you get

The full local stack.

01

Google Business Profile, fully optimised

Every field. Right categories. Right service areas. Right hours. Photos that convert. Posts that signal activity. Q&A managed.

02

Local 3-Pack ranking strategy

The map ranking algorithm rewards proximity, prominence, and relevance. We build all three, across your real service area.

03

Citations + NAP consistency

Name / Address / Phone scrubbed across the directories that matter. Inconsistent citations drag your rankings down.

04

Review acquisition + response

System for asking the right customers at the right moment. Response templates that show Google your business is alive.

05

Service-area pages built right

Real, useful, location-specific pages, not auto-spun keyword soup. Schema markup, internal linking, conversion-focused content.

03The Process

From buried to top of the map.

I.

Audit

GBP, citations, reviews, on-page local SEO, competitor positioning. We baseline what's actually happening.

  • –GBP completeness audit
  • –Citation cleanup list
  • –Review velocity baseline
  • –Competitor 3-Pack analysis
II.

Foundation

Fix the basics first. NAP everywhere, GBP fully filled, schema deployed, internal links wired.

  • –NAP cleanup across web
  • –GBP rebuild
  • –LocalBusiness schema
  • –Service-area page architecture
III.

Authority

Build the local prominence signals. Quality citations, local backlinks, review velocity, GBP posts.

  • –Top-tier citation building
  • –Local press + partnerships
  • –Review acquisition system
  • –GBP posting cadence
IV.

Monitor

Track 3-Pack rankings by location, calls/directions from GBP, and real revenue impact monthly.

  • –Rank tracking by city
  • –GBP insights review
  • –Call + form attribution
  • –Quarterly local strategy
04Proof

When local works.

Top 3
Local Map
+150%
Local Leads
85%
Mobile Conv.
4.8/5
Reviews
A Secure Annapolis

A Secure Annapolis

Locksmith, top 3 in local maps within a month, leads up 150%.

Local SEOGBP
Paving Leads

Paving Leads

Specialty contractor, #1 on Google for high-intent local queries.

Local SEOLead Gen
11 / 12Continue · More services
01 · B2BService

B2B Web Design

A B2B web design agency building React & Next.js sites that generate qualified leads and drive pipeline.

  • –Lead-gen focused
  • –Custom React + Next.js
  • –50+ across 3 continents
Open service
02 · BuildService

Web Development

Custom-coded React sites that load in under 2 seconds, rank on Google, and convert.

  • –React + Next.js
  • –CMS + integrations
  • –4–12 week builds
Open service
03 · DesignService

UI/UX Design

Interfaces grounded in research, built to move the number that actually matters.

  • –Research → wireframe → ship
  • –Conversion-focused
  • –A11y AA
Open service
04 · SystemsService

Design Systems

Tokens, components, documentation. The opinionated rules that keep a product consistent.

  • –Audit → tokens → ship
  • –Storybook + docs
  • –OSS-friendly
Open service
05 · LaunchService

Startup MVP

Ship the product that proves your thesis, fast. Built to raise, win first users, or kill an idea.

  • –30-day launches
  • –Investor-ready
  • –Founder-built
Open service
06 · AIService

AI Integration

Real AI in real products, not demos. Measurable outcomes, production-ready architecture.

  • –LLM + RAG + agents
  • –Evals + guardrails
  • –Anthropic / OpenAI
Open service
07 · SecurityService

Cybersecurity UX

Security baked into the product, not bolted on after a breach. SOC dashboards, auth, access control.

  • –OWASP-aware
  • –SOC-grade UX
  • –Pen-test friendly
Open service
08 · SEOService

SEO Content & Layout

Pages structured for search engines AND humans, content that ranks because it answers, layouts that convert.

  • –On-page SEO
  • –Conversion layouts
  • –Schema.org
Open service
09 · Answer EnginesService

AEO

Get cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. Structured content AI engines can extract.

  • –ChatGPT + Perplexity
  • –Schema-first
  • –Citation tracking
Open service
10 · Generative SearchService

GEO

Show up inside AI-generated answers across LLMs. The new SEO playbook for an AI-first search era.

  • –LLM-first content
  • –Brand-as-entity
  • –Cross-engine tracking
Open service
11 · LocalService

Local SEO

Dominate Google Maps, win the Local 3-Pack, turn your Google Business Profile into your best landing page.

  • –GBP optimisation
  • –Local 3-Pack
  • –NAP + reviews
Open service
12 · CareService

Maintenance & Hosting

Your site kept fast, secure, and online, by the same person who built it. Cloudflare-grade hosting handled.

  • –Same-day fixes
  • –Cloudflare hosting
  • –Monthly perf report
Open service

, 11 / 12

Local SEO

ColophonStart here.

Own your
local pack.

Book a call, I'll audit your Google Business Profile and 3-Pack rankings live and show you the gaps.

Book a Free Strategy CallOr book directly
Service · Vol. 01Issue: 2026Marc FriedmanThanks for reading.